4. Superbowl Commercial

https://www.youtube.com/watch?v=xAsjRRMMg_Q

My favorite commercial from the 2015 Superbowl was the Budweiser Best Buds one.  I think this commercial absolutely works.  It captures the emotional connection of the product to the consumers and although it doesn't make the viewer necessarily think about their beer it makes them think about their brand as a whole, showing high customer satisfaction and a strong relationship between consumer and brand.  This commercial is definitely effective because I think most people know exactly what product has the commercial with the puppy and the Clydesdale, therefore they successfully advertised their brand and their products.